Dulux has announced the Color of the Year 2021
The year 2020 will certainly be remembered for a long time, and it is worth bearing in mind that it is not over yet. We can only assume what fate will surprise us in the coming months. In the world of design, however, it is worth thinking ahead - and in line with this principle, Dulux has already presented the Color of the Year 2021!
Author: JC
Photos: Press.Mat./Dulux
https://www.dezeen.com/2020/09/08/brave-ground-dulux-colour-year-2021/
According to the Dulux brand, the Color of the Year 2021 will be a warm shade of beige "Brave Ground". Its shade refers to the colors of nature and reflects the strength that we can draw from it. This is especially important in times of crisis and the coronovirus pandemic, which we are constantly fighting. The choice of the color of the year was preceded by many months of consultations with AkzoNobel and a team of trend forecasters, designers, editors and architects from around the world.
"As a result of the global pandemic many people's priorities are shifting significantly, to focus much more on their well-being," explained creative director of Dulux UK Marianne Shillingford.
The ColourFutures 2021 palette proposed by Dulux for 2021 is intended to bring relief and create a peaceful background for reflection and relaxation. Along with the announcement of the verdict, the brand presented a series of inspiring arrangements using the Color of the Year 2021. It will be perfect in the company of natural wood, earth colors or the recently fashionable rattan.
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