Maja Ganszyniec became creative director of Profim
Maja Ganszyniec is certainly one of the most talented Polish designers. The objects she creates are not only beautiful, but also well thought out. Maja is known for her detailed approach to the design process and unusual thinking. At the beginning of March, Maja became the creative director of the PROFIM brand.
Profim is one of the largest Polish companies producing office furniture for seating, is currently part of the international Flokk Group. Maja's cooperation with Profim began almost a year ago in creating a new strategy for the brand. Studio Ganszyniec was also the author of the design of the Profim stand during the Warsaw Home fair. The Creative Director will be responsible for the consistent implementation of the new strategy and for the coherence of the brand's product portfolio. This stand was created in response to the need to coordinate all creative processes under the new brand edition in a perfect way complementing the product portfolio of the Flokk Group brands. "We have wondered for a long time in what formula to pursue the further development of the Profim brand. An independent view of someone like Maja on our brand that fits into the offer of the Flokk Group "House of brands" is priceless. Her Scandinavian experience in connection with the Slavic soul is something we missed after joining the manufacturer No. 1 of office seats in Europe, "said Piotr Chełmiński, President of Profim Sp. z o.o. and a member of the management board of the Flokk Group responsible for business development in Central and Eastern Europe.
"An image of a fresh, bold, strong and progressive brand emerged from the attempt to define Profim's identity. I want this company to have a vector for the future "- that's how Maja Ganszyniec talks about cooperation.
Suggested for you
-
A house inspired by a mountain road
Boston-based studio J.Jih and San Francisco-based studio Figure transformed a four-story, historic brick townhouse in Boston's South End into a modern family home. The project uses the tight, unpredictable and poetic curves of a mountain road as...
-
Loft in Kreuzberg
Lofts are spaces associated with ideal flats for singles or young couples. A high, open space without divisions is the perfect place for them. However, creating an apartment for a large family in such a space can turn out to be quite a challenge....
-
In the old workshop
Nothing is typical in this house. Instead of the surrounding terrace, residents have a car ramp at their disposal. And no wonder because it is located in a former car repair shop. The Nomos studio is responsible for this unusual metamorphosis.
-
Connecting the house with the garden
Located on the outskirts of Melbourne, this house impresses not only with its interior, but also with its green garden. Thanks to the huge glazing, on warm days the living room doubles in size, opening up to the surrounding nature. The Australian studio...
