Maja Ganszyniec became creative director of Profim
Maja Ganszyniec is certainly one of the most talented Polish designers. The objects she creates are not only beautiful, but also well thought out. Maja is known for her detailed approach to the design process and unusual thinking. At the beginning of March, Maja became the creative director of the PROFIM brand.
Profim is one of the largest Polish companies producing office furniture for seating, is currently part of the international Flokk Group. Maja's cooperation with Profim began almost a year ago in creating a new strategy for the brand. Studio Ganszyniec was also the author of the design of the Profim stand during the Warsaw Home fair. The Creative Director will be responsible for the consistent implementation of the new strategy and for the coherence of the brand's product portfolio. This stand was created in response to the need to coordinate all creative processes under the new brand edition in a perfect way complementing the product portfolio of the Flokk Group brands. "We have wondered for a long time in what formula to pursue the further development of the Profim brand. An independent view of someone like Maja on our brand that fits into the offer of the Flokk Group "House of brands" is priceless. Her Scandinavian experience in connection with the Slavic soul is something we missed after joining the manufacturer No. 1 of office seats in Europe, "said Piotr Chełmiński, President of Profim Sp. z o.o. and a member of the management board of the Flokk Group responsible for business development in Central and Eastern Europe.
"An image of a fresh, bold, strong and progressive brand emerged from the attempt to define Profim's identity. I want this company to have a vector for the future "- that's how Maja Ganszyniec talks about cooperation.
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