Avant-garde in a shopping mall
Today we invite you to the impressive and visionary interiors of Hyundai Seoul, the largest department store in the South Korean capital. The Burdifilek studio, a company known for creating beautiful and recognized spaces for global brands, is responsible for their design.
Photos: Yongjoon Choi Photography
Hyundai Seoul is a combination of perfect design, avant-garde fashion and luxurious atmosphere. It is worth starting sightseeing from the atrium, which is lit with natural light coming through the skylight passing through the core of the building. Burdifilek has developed the concept of a green belt that surrounds spaces and ensures the continuity of the theme of peace and well-being.
“We got a large part of the architecture with many atriums. Hyundai's vision was to dedicate 50 percent of the space to create public spaces where people can meet in a much more experimental environment than a typical shopping mall, says Diego Burdi, co-founder and creative director of Burdifilek.
“Finally, our solution was inspired by the nature surrounding Seoul. We decided to move outside and create something unexpected that plays with scale, and as the green concept began to extend to the entire surroundings, the building became softer and more conducive to these unforgettable experiences, ”he adds.
From floors, to walls, ceilings, furniture, installations and materials, each floor presents its own dialect of experience and visual display elements, all tailored to the goods, trends and lifestyles of those who shop there most.
The second floor is entirely devoted to avant-garde fashion, its décor is a tribute to elegance and timeless luxury. The use of soft, indirect lighting emphasizes the flowing forms in the ceiling, radiating an ethereal quality. Custom pendant lights give the impression of lightness while providing a consistent language that allows selected brands to shine.
In contrast, on the third floor, the designers instantly change the mood and invite you to a different world. By developing the concept of nature and the sculptural garden, this level takes the abstract form of a bloom.
"Our philosophy was to create environments on each floor that appeal to a specific demographic using a different design language, while evoking nature in spaces in different ways," adds Diego Bur.