Avant-garde in a shopping mall
Today we invite you to the impressive and visionary interiors of Hyundai Seoul, the largest department store in the South Korean capital. The Burdifilek studio, a company known for creating beautiful and recognized spaces for global brands, is responsible for their design.
Hyundai Seoul is a combination of perfect design, avant-garde fashion and luxurious atmosphere. It is worth starting sightseeing from the atrium, which is lit with natural light coming through the skylight passing through the core of the building. Burdifilek has developed the concept of a green belt that surrounds spaces and ensures the continuity of the theme of peace and well-being.
“We got a large part of the architecture with many atriums. Hyundai's vision was to dedicate 50 percent of the space to create public spaces where people can meet in a much more experimental environment than a typical shopping mall, says Diego Burdi, co-founder and creative director of Burdifilek.
“Finally, our solution was inspired by the nature surrounding Seoul. We decided to move outside and create something unexpected that plays with scale, and as the green concept began to extend to the entire surroundings, the building became softer and more conducive to these unforgettable experiences, ”he adds.
From floors, to walls, ceilings, furniture, installations and materials, each floor presents its own dialect of experience and visual display elements, all tailored to the goods, trends and lifestyles of those who shop there most.
The second floor is entirely devoted to avant-garde fashion, its décor is a tribute to elegance and timeless luxury. The use of soft, indirect lighting emphasizes the flowing forms in the ceiling, radiating an ethereal quality. Custom pendant lights give the impression of lightness while providing a consistent language that allows selected brands to shine.
In contrast, on the third floor, the designers instantly change the mood and invite you to a different world. By developing the concept of nature and the sculptural garden, this level takes the abstract form of a bloom.
"Our philosophy was to create environments on each floor that appeal to a specific demographic using a different design language, while evoking nature in spaces in different ways," adds Diego Bur.
Suggested for you
-
Tenement house in Paris
This historic apartment makes a huge impression. As much as 280 meters in one of the most beautiful tenements in Paris, next to the famous Palace of the Invalids - it is certainly the dream not only of many Parisians, but also admirers of the "City of...
-
Zen in Beijing
Beijing is a huge city that almost never sleeps. How to achieve peace in the crowded, bustling metropolis? Barcelona architects from the ABCurated studio created an interior that is not only nice, but also allows you to relax in the middle of a big...
-
Wyers: elegance in industrial style
Today we invite you to a restaurant in an industrial style designed by Studio Modijefsky. Wyers is located in Amsterdam, at the intersection of busy streets. For many years, a fabric store was located in this place, which is why many of the interior...
-
Cabin on the Vistula
The Cabin on the Vistula was designed as a weekend getaway retreat from the hustle and bustle of the city. Located in Czerwinsk na Wisla, about an hour northwest of Warsaw, Poland, the site is situated along the Vistula River. Sitting on top of a hill,...
